In the spring of 2011 a broad-based sample of more than 3,300 companies in Germany, Austria and Switzerland were invited to take part in a study organised in collaboration with the St. Gallen University of Applied Sciences. More than 200 companies responded to the survey, and the information they provided was evaluated via scientifically validated questionnaires. The study is therefore the largest one of its type carried out in German-speaking countries on ISCM, conducted independently of software manufacturers:

Principles and definitions of information supply chain management as compared to PIM, MAM, print, e-commerce, etc.
How far has the use of ISCM progressed in companies that have recently started to centralise their product data management? What are considered to be the benefits of ISCM? What activities and investment relating to the optimisation of product communication are planned for the next 12 to 24 months?
What competitive advantages do companies anticipate from the integration of all company activities into one seamless process? What expectations do companies have of software manufacturers and service providers?
While the main aim of the prokomTENOR information supply chain management study is to provide information and prepare the market, it also sets out to give solution companies in this field, such as software suppliers, software integrators and service providers, the opportunity to demonstrate their market presence. This is achieved through a supplier listing of the type already familiar to many companies from prokomREPORT.

To enable as many suppliers as possible – including smaller ones – to take advantage of this high-quality study to advertise their presence, we have kept our introductory rate low, at only EUR 800.00.

While the standard sale price is EUR 299.00 per copy, larger quantities are available on favourable terms to enable you to keep copies available for clients and others who are interested.

If you have any questions, send us an e-mail.